Branding & Reputation Managment
What is branding in a business ?
Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo – it’s reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.
Why is important for business?
ORM (Online Reputation Management) is about monitoring and improving how your business is viewed online. It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, your people, or your product/service when they perform a Google search.